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Hall of Fame: Real-World Case Studies, Success Stories & Marketing Strategies

Hall of Fame Inductee: Patrick McLaurin

Patrick McLaurin Patrick McLaurin Leverages One Published Article into a Comprehensive Executive Branding Campaign

As Director of Diversity and Multinational People Strategy at Booz Allen Hamilton, one of the world’s largest management consulting firms, Dr. Patrick McLaurin dedicated himself to promoting corporate diversity. In the process, he was able to showcase Booz Allen Hamilton’s diversity efforts, particularly a Board Diversity Initiative that he led.

Hall of Fame Profile: Patrick McLaurin

Jay Conrad Levinson - Guerrilla Marketing

Jay Conrad Levinson is the author of the acclaimed Guerrilla Marketing book series. When Guerrilla Marketing was first published in 1983, Levinson revolutionized marketing strategies for the small-business owner. Since then over 14 million copies of those books have been sold in 39 languages.

Dr. Ralph Wilson - Wilson Internet Services

Wilson emphasizes that writing articles and providing expert content plays a large part in establishing visitor trust, and has helped him grow his e-mail newsletter relationship with his more than 120,000 subscribers.

Dave Hirschkop - Dave's Insanity Sauces

"I think personal branding works because America wants entrepreneurs to succeed," says Dave. "There are a lot of competitors in hot sauce. We outsell them because they can identify us. We have a certain cachet in our brand."

Bob Blumer - The Surreal Gourmet Gets Real Attention

As one of today's most imaginative food personalities, Bob Blumer is a good example of how any business can make itself interesting, exciting, even outrageous, and enjoy a lot of media attention.

Ivan Misner, Business Networking International

Business Networking International has over 2,800 chapters throughout North America, Europe, Australia, Asia and Africa and is now the world's largest professional business networking organization. Last year alone, BNI generated over 2.5 million referrals resulting in over $856 million dollars worth of business for its members.

Judi Henderson - Mannequin Madness

"I've been in local newspapers and television, and was interviewed for a special event magazine," says Henderson. "My constant networking and outreach strategies attract a lot of attention, to the point that people now call me 'the mannequin lady.'"

Steve Mariotti - National Foundation For Teaching Entrepreneurship

Mariotti left the classroom in 1987 to found The National Foundation For Teaching Entrepreneurship (NFTE, pronounced "nifty"). He used his personal experiences as a tool to help him promote NFTE and to recruit others to the cause of teaching entrepreneurship to at-risk youths.

Terri Lonier Briefs Novice Entrepreneurs

Her book was named the #1 choice for solo entrepreneurs by Inc. magazine and "the free agent's bible" by Fast Company magazine. As the president of Working Solo, Inc., Terri is a recognized authority on the small office and home office (SOHO) market.

Tom Antion, Tom Antion & Associates

"I'm not all that computer literate, nor do I want or need to be," says Antion. "I just know where to click to make money, and that's all I, or any other businessperson, needs to care about."

Shel Horowitz
These are exactly the strategies and tactics I've been advocating for years, and which I've used to make myself a household name in the sectors I've targeted.
Shel Horowitz
Author of Grassroots Marketing: Getting Noticed in a Noisy World
C J Hayden
Get Slightly Famous is the perfect recipe for any business owner who wants to stop making cold calls and start making sales.
C.J. Hayden
Author of Get Clients Now!
Rita Wespi
Yours is the one book that, after I recommend it to a fellow entrepreneur, they always come back and thank me for the tip. So, thanks for writing a book that makes me look good, too.
- Rita Wespi
Math Matinee
Milke Cornell
"Your book got me in the New York Times!"
I have been featured in Magazines, AOL, and finally today in The New York Times.
Mike Cornell
Patricia Fripp
Get Slightly Famous is a great guide for anyone who wants to stand out in the crowd. It is a blueprint to give you an advantage over your competition.
Patricia Fripp, CSP, CPAE
Speaker, Coach & Author of Get What You Want!
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