Online Article Placement Service: Your Prospects Are Looking For You

This is the age of the virtual customer. If the Internet has made it perfectly reasonable to land a major client you've never met in-person, it has also created new expectations among consumers.

Search engines are now the first place prospects go to learn about your business. Prospects now “Google” around to find someone with your skills. If prospective clients can’t find your business, you don’t exist. If they find your competitors, that means lost business for you!

This is one of the most cost-effective promotional services I have ever encountered. Simply brilliant. Through this service, we had book excerpts from our authors posted all over the web, and we saw an immediate jump in sales. This is a great way to create word-of-mouth, generate referrals and sell your services or products. David Cole Bay Tree Publishing

Your Prospects Are Looking For You Online.
Can They Find You?

A study by Internet research firms Marketing Sherpa and Enquiro, The Role of Search in Business to Business Buying Decisions, demonstrated that search engines are now the dominant force driving consumer buying decisions involving both products and services.

Participants were asked where they would go to research an upcoming business-to-business purchase:

1. A full 93.2% indicated they would go online;
2. 63.9% indicated that a search engine would be the first place they would turn;
3. 54.6% indicated they would begin researching 1-to-3 months before the purchase;
4. Over half would turn to a search engine regardless of the price of the purchase.

This is proof that downplaying the importance of search engines in your marketing mix is a big mistake. Think about this: just as you go online to research potential products and services, your prospects are also online researching you!

We’ve entered an age where Internet findability has real, bottom-line implications for everyone in business. The Internet plays a central role in helping consumers find quality products and services.

The Online Article Placement program helped me publish three solid articles on some fantastic web sites. The success of my pieces speaks for itself: in the last six months, the number of subscribers to my newsletter has increased by over 700%. As a side benefit, my confidence and clarity in my writing has definitely increased as a result of our work together. Jenna Avery Life Coach for Sensitive Souls

The Power of Publishing Articles Online

You need to do more than just have a web site. To increase your online findability, and ensure a positive virtual first impression, you need to disseminate your business expertise on web sites and online forums where your best prospects congregate.

I discovered the strategy of publishing articles on web sites that reach my target market a few years ago. I’d just written an article about PR for small businesses and decided to publish it on web sites that reached independent professionals.

I researched dozens of web sites. Then I approached the webmasters and freely offered my article, with the condition that they provide my bio and a link back to my own web site.

A few weeks later, my article was published on dozens of web sites. Almost instantly, I felt the impact. My inbox filled with prospect inquiries. The number of subscribers to my mailing list jumped substantially. I sold more books, and I landed several clients.

In one instance, an online reader called me for an on-the-spot meeting. She requested a proposal from my company, even though she had almost finalized a decision to hire a competitor. "We came across your article, and it made all the difference," she said. "We knew from your article that you could help us."

Because of that one article, written and published on a web site four years earlier, I landed that major client, which was worth several thousand dollars in new business!

And this is no fluke or stroke of luck. This happens to me all the time as my online articles boost my search rankings, reach prospects, and attract other opportunities in my niche by simply getting my ideas out there.

Client Results: C.J. Hayden, Author, Speaker, Business Coach "I'm a professional writer myself, so at first glance you wouldn't think I'd need a service like Get Slightly Famous. But I'm also a business owner, and my most precious commodity is time. The whole process happened without my having to do much more than respond to occasional requests for information or decisions. I'm very pleased with the return on my investment. After an initial consultation to identify goals and a few interviews focusing on my areas of expertise, GSF wrote and placed articles about my work in some very desirable publications, including Home Office Computing, Beauty Inc. and Costco Connection. In our first two weeks of working together, I was interviewed by four publications tailor-made for my expertise. As a result of the interviews, I appeared in a newsletter sent to 170,000 potential customers in my target market, and a print magazine distributed to 23,000 possible buyers of my book. "I've seen a substantial increase in subscriptions to my e-zine, translating to many new online sales. But perhaps most important, I see many web site customers making a purchase on their first visit now. I think it's the added credibility of seeing my name in multiple places all over the web. I have had a number of successes resulting from using your online article placement service. I typed my name into Google recently and discovered I have 4,812 links to articles and other web pages where I am mentioned. That's a lot of visibility! Recently, a columnist for Executive Travel magazine who was seeking an expert on procrastination contacted me. He had spotted one of my articles on that subject on a web site where your service had placed it. My comments subsequently appeared in his publication, which is distributed exclusively to 135,000 senior-level executives at Fortune 500 corporations. Pretty good audience, wouldn't you say?" Something else worthy of note is that my book's sales rank on Amazon suddenly leapt up yesterday. It usually hovers around #1500-3000, but yesterday it ranked as high as #675. That's the first time I can recall it's ranked better than #1000. Also, my newsletter subscriptions are fairly high right now. So the impact may indeed be larger!" C.J. Hayden, Author of Get Clients Now!

The Virtual (Online) First Impression

The Internet has increased the expectation among consumers that businesses will have a credible online presence.  Many of us now form “virtual first impressions” of people and companies via our Internet browsers.

Think about it. You have probably used the Internet to research a company or a person you’re considering doing business with. Certainly potential clients and customers are checking you out online, too. And that means you need to ensure that they get a positive virtual first impression of your business.

Virtual first impressions about your business are formed in a few seconds, as prospects take note of whether your business appears at all, how often your business appears, and how high it ranks in a web browser. If you create a bad virtual first impression, prospects are likely to click away.

Prospects you’ve never met are forming opinions about your business, at the click of a mouse, twenty-four hours a day. If your web site doesn’t appear at all, or lies buried beneath your competitors, you risk making a poor virtual impression and losing business.

Developing a positive virtual first impression is something within your control, but you must be proactive. Just as you would never attend a prospect meeting in a threadbare suit, you need to factor in how your business appears to prospects in those vital first seconds.

I want to thank you for helping me get my articles published online. I have gotten an amazing amount of response, both in terms of increased e-zine subscriptions, and visits to my web site. But more importantly, I have gotten three clients directly from the articles, and it has really only been a couple of months. So, obviously, this technique works! Mary Ann Bailey Bailey Coaching

Online Articles Bring Bottom-Line Benefits

Publishing articles on web sites and in e-zines has become one of my primary business development tools. Online articles have helped me reach more people, land more clients, and grow my mailing list by thousands of names. Online article publishing is a strategy you can put to work for your own business, too.

Writing articles that carry a byline describing you and your business - including a link to your web site -- is a great way to gain traffic and new customers. This is a win-win situation, as the writer gains exposure for his or her business, while publishers gain free content for their web sites or publications.

You may ask, "Why would an e-zine publisher or web site owner publish my articles for their subscribers or visitors?"

The answer: Content!

There are hundreds of thousands of web sites covering every conceivable industry. Many need tightly focused content, and they simply can't produce all of it themselves.

Special-interest web sites and online newsletters are eager to receive quality content of interest to their readers. This means there are hundreds of thousands of potential customers out there who could be reading your byline right now.

Here are only a few of the enormous benefits of writing and distributing simple articles online:

Attract prospects, clients, and customers. Online articles can become a major source of new business and web traffic. The exposure from publishing online articles about your business can help you reach new clients, team up with great joint venture partners, and become a mini-celebrity in your niche, when people read one of your articles on a trusted web site.

It's also possible to publish your articles on really big web sites, some with readerships of over a half-million subscribers!

People interested in topics as diverse as Java programming, retirement planning, and landscape architecture will seek out content on web sites devoted to these subjects. The trick is to provide useful content that ultimately drives readers back to your web site to see what you have to offer.

Establish your expertise and credibility. Online articles draw upon your expertise by providing useful information that web site visitors are actively seeking out. Online articles position you as an expert in your field and convey a level of authority that establishes trust and sets the stage for sales.

This effect grows when your articles appear on web sites and newsletters with a loyal readership. When high-traffic, high-credibility web sites and newsletters publish your articles, you ride on the coattails of their existing relationships with visitors and readers. Your articles are seen as referrals from trusted friends.

Create a buzz about your business. Online articles provide the valuable “word of mouth” that gets people in your target market talking about your business. If your articles deliver solid, useful content, readers will recommend you and your web site to their friends and associates. This viral marketing effect will spread your message among your target market.

Free, permanent exposure. If you buy an ad, it will last a day, a week, or a month. If you want to keep it longer, you’ll have to pay more. But on the web, good content never seems to go away. Your online articles can stay up indefinitely, sometimes working for years as effective client-attracting tools.

Increase search engine rankings. Some of the most prime “real estate” in the world these days is not in a ritzy part of New York or Tokyo, but at the top of the search engine listings. The most widely used search engines rank web sites by the number of other web sites that link to them. This means that every article you publish that links to your web site can improve your search engine rankings.

In a recent search, I found just a dozen of my articles posted on over 813 different web sites! Not only do those postings bring me traffic, but they also help my search engine positioning because of my increased "Link Popularity."

If Only I Had the Time

If your goal is to have your articles regularly appearing on dozens of web sites, it will take time and effort to make this happen. The solution is to work with a professional.

Steve's expert advice and guidance about preparing articles for the web were right on the mark. His company identified dozens of sites that I would have never found on my own. Finally, the visibility I have gained through the articles they placed for me has had an immeasurable impact on my presence on the web. Today, when you Google me, the entire first page of results is for no one but me! Magnificent! Alan S. Koch ASK Process

Our Online Article Placement Program helps you enjoy the benefits of having your articles up on the web, without the hard work and hassles of getting them there yourself. It's affordable, and delivers value well beyond your investment.

Here's the process we go through with each client:

Step 1: Assess articles you've already written to ensure proper structure, length, format and quality and key word optimization. We provide models and advice you can use to make any necessary changes to ensure that your articles are suitable for online publication.

Many of our clients simply recycle old content from their newsletters and previous published articles. Web sites and publications happily accept articles that have already been published.

Step 2: Find Web sites, e-zines, and newsletters that reach your target market. This is a customized service. Unlike some online article placement services, we don't merely submit your articles to static "free content distribution web sites." We hand-select only credible web sites that reach your best prospects.

The process involves manually searching for web sites that meet exact search criteria that you provide. This ensures that your best prospective clients and customers read your articles. We only place articles on web sites that you approve and that reach your target market.

Step 3: Submit your articles. Once they are approved, we submit articles to likely web sites on your behalf. Within a few weeks, you will begin seeing your articles appear on the Internet.

Step 4: Make sure your articles work for you. We’ll negotiate your resource box and byline, and ensure that the web sites provide a live link back to your web site. Our goal is to make sure that you get maximum mileage from your articles.

We Only Submit Your Articles To Quality Web Sites

Your prospects judge you by the company you keep. When syndicating your articles online, it’s important to affiliate with reputable web sites to ensure that you create a positive impression.

We find and hand-submit your articles to only targeted web sites that you approve. Although it’s labor-intensive, our manual approach ensures that you control which web sites publish your work, and that your articles only appear on quality web sites that offer information related to your target market and that reflect positively on your business.

Our Service Is More Affordable than Any Other Solution

You may be asking yourself, Can’t I just do the work myself and save money?
Of course, you could do all of the work of finding and hand-submitting your articles to web sites. But, finding the right web sites in your niche and submitting your articles over and over again requires a lot of work.

Placing articles on only the best web sites in your niche can’t be automated, or done with software, and you can’t achieve the results you want through article banks or directories.

Ask yourself:

• What is the value of your own time?
• Do you know how to find the best web sites in your niche?
• Can you afford to spend dozens of hours a year finding web sites and submitting your articles?
• What do you pay your staff or virtual assistants?
• Is this really the best use of your time and resources?

3-Month Online Article Placement Package -- $899

• We create a list of up to 50 web sites that reach your target market, based on keywords that you provide
• Submit (2) 750-to-1000-word articles of publishable quality, with live links back to your web site
• Create a customized spreadsheet of web sites where your articles appear
• Provide you with instructions for creating high-quality articles that have the greatest likelihood of getting published and attracting prospects

How Do I Get Started?

Please tell us your name and e-mail address so we can send you more information about the online article placement program.

your name:	*
company name:
contact number:	*
contact email:	*
how did you hear about this program:	*

In order to help prevent spam please enter the text from the image at left into the box below before sending your message.
	*