Full-Service Programs: Customized to Meet Your Individual Needs

Full-Service Programs are ideal for businesses that want to enjoy the benefits of the Get Slightly Famous marketing system but don't have the time to implement a comprehensive program on their own.

Customized to meet your individual needs, Full-Service programs are results-oriented. We apply the Get Slightly Famous marketing model to your unique business situation with an emphasis on generating leads, sales and higher profits.

Full-service programs can pursue a variety of objectives based on your and marketing goals. We've helped clients:

• Research, define and reach an ideal target market
• Publish articles in targeted media
• Develop and implement a public speaking strategy
• Refine a core marketing message
• Publicize events and other company programs
• Develop white papers and other sales materials
• Implement online prospect attraction strategies

Depending on individual circumstances, clients experience results within 3- to- 6 months after we start working together. The duration of Full- Service Programs is usually from 6-to-12 months, and we guarantee results.

Client Results: Applied Process Technology "For the past few years, Applied has utilized the first-rate public relations services of Get the Word Out Communications. During this time, we have witnessed the power of the “Get Slightly Famous” philosophy, which emphasizes the value of press announcements, placing articles in key trade journals, and positioning our top executives as experts in our industry." "This approach has not only provided the best value for our marketing dollar, but also has translated into industry recognition that has helped position us an innovator of “best available technologies” for emerging water treatment challenges. And, best of all, we’ve experienced an increase in sales inquiries and orders." Susan Foster Marketing Communications Manager Applied Process Technology, Inc. Clean Water. No Waste. ...click here to read more about our results

Customized to Your Needs, Budget and Goals

This is not a one-size-fits-all program. We tailor Full Service Programs to your particular objectives based on your needs, budget and marketing goals. Each program is customized to meet your individual needs, but we always work through these steps with you:

Get to Know Your Business

Each program begins with an initial Get Slightly Famous market analysis. In this analysis we develop an understanding of your business and industry -- how you work, how you are unique, what you are currently doing to promote yourself, and what is newsworthy about what you do. We then optimize your target market, positioning and branding strategies based on the Get Slightly Famous marketing model.

Develop a Media List

We then develop a media list of relevant print, online and, when applicable, broadcast media. We research your industry to unearth all points of entry to your target market, including industry influencers, trade and business associations, special interest publications, email newsletters, blogs and list of web sites that reach your prospects.

Position You As An Expert and Media Resource

We position our clients as experts and connect you with editors and journalists who write about your industry. We've helped our clients get quoted in business and consumer publications such as Redbook, the Business Week, the Rotarian and The Christian Science Monitor.

Our inside media experience will help you turn your business knowledge into a halo of authority that gets the media calling you!

Client Results: Contractors Business School For years, Jayme Broudy worked with a variety of business owners, across many industries, helping them develop management systems to better run their businesses. The Ultimate Benefit she delivered for each client was to help them build profitable, stand-alone businesses. Her challenge, however, was that she lacked a clear, focused target market to guide her marketing effort. As a Get The Word Out client, we challenged Jayme to determine her most profitable market niche. This turned out to be professional building contractors - from plumbers, to electricians to roofers - who had a long track record of benefiting from her services. Drawing from this observation, Jayme developed Contractor’s Business School, a group-based learning program aimed at construction business owners, which drew from her years of experience working with building contractors. Her Slightly Famous niche strategy involved the following steps: ...click here to read more about our results

Generate Story Ideas

We develop story ideas related to your business that we pitch to publications on your media list. We generate ideas that are newsworthy (and likely to be of interest to editors), and base them on the messages you want to communicate to your target audience.

We also devise strategies that will encourage prospects to contact you once they have read your articles.

Client Results: National Association of Trade Exchanges (NATE) NATE is a network for the business-to-business barter industry, comprised of hundreds of local member barter exchanges across the country. Their goal was to educate readers in targeted industries about the benefits of barter exchange membership and to recruit new members from within very targeted industries on a national basis. This project exemplifies our highly targeted approach when working with clients. In coordination with NATE, we chose four industries-- Restaurant, Hotel and Hospitality, Printing, and Office Supply -- whose members had expressed a strong desire for increased recruitment. Over the course of six months, we secured four feature stories reaching each chosen industry in print. In addition, NATE's members use these article reprints as sales tools when reaching these industries locally. "Our industry has experienced steady growth over the past decade. We attribute much of that success to Get The Word Out Communications and their steady, sustained approach to exposure in the media." Tom McDowell National Association of Trade Exchanges

Pursue the Press

We approach selected publications on your approved media list. Once we get an editorial commitment, we will notify you to make sure you are in agreement before we arrange interviews or start writing articles.

An article typically requires a few revisions (drafts) before it's ready to publish. The first draft goes to you for feedback, fact checking, and editing. The second draft will be fine- tuned with the editorial department of the publication. The third draft usually sees publication.

After articles appear in print, we will arrange for reprints for inclusion in your marketing materials.

Client Results: King, Brown & Partners (KB&P) As a market research and consulting firm specializing in online market surveys, KB&P wanted to display their expertise within targeted industries. To this end we determined and targeted the market research industry plus the general media. We contributed articles to a number of publications, including Quirks, a marketing trade magazine. We also conducted a survey that measured shopping behavior in advance of the 2000 holiday shopping season and publicized the results. This campaign alone generated over 30 published references to their firm. www.kingbrown.com

Reaching Out In All Directions

We leverage Get Slightly Famous marketing strategies to help cients reach out in new directions to grow their business and fully connect with their best prospects.

As we pursue core objectives, we constantly seek ways to generate greater results. Get Slightly Famous marketing strategies can include web site optimization, teleseminar and public speaking strategies, developing new income streams with information products, implementing cause-related marketing campaigns, creating a company newsletter, and reaching out through niche networking and strategic partnerships.

In the News!

Depending on individual circumstances, most clients experience results within 3 months after we start working together. The duration of Full-Service Programs is usually from 6-to-12 months, and we guarantee results.

How Do I Get Started?

For details and pricing on the Full- Service Programs, please contact us directly by filling out a short form.