Get Slightly Famous: Talk Descriptions

These talk descriptions are based on the strategies featured in Get Slightly Famous (Second Edition). Each of these talks is available as keynotes or one-hour presentations, either live or via teleseminar.

Attract More Business by Getting "Slightly" Famous

The best clients and customers are those who seek you out because they've already heard of you. Successful business owners and executives build reputations within targeted niche communities of their best prospects and become recognized authorities in subjects that relate to their businesses. This strategy not only gets prospects' attention, it also builds credibility that opens the door for greater sales.

Attract More Business by Getting "Slightly" Famous shows how to build visibility and credibility by positioning yourself as a valuable resource and mini-celebrity within a specific target market. Yoder will describe his own experiences, including real-world client success stories, and provide a practical "toolbox" of strategies drawn from his book, Get Slightly Famous: Become A Celebrity in Your Field and Attract More Business with Less Effort, (Second Edition), including:

• Developing a comprehensive thought leadership marketing program
• Getting consistent media attention
• Using speaking engagements to cultivate your target market
• Becoming a center of influence within your industry
• Leveraging the Internet and Web 2.0 to its full potential
• Creating ancillary "info-products" that supplement your income and build public awareness

Slightly Famous Media Strategies that Work

The public values the media, and so should you. In one way or another, the media reach and influence everyone who has a direct impact on your business. When properly pursued, media strategies establish your reputation and build your brand, reaching far more prospects than you ever could in person.

Yoder will discuss ways that any small business owner can create a media strategy for their business. His talk covers the following areas:

• How to position your business as a media resource.
• How to identify magazines, trade publications, newspapers and broadcast media that reach your target market.
• How to position yourself as the media "go-to" person for your industry.
• How to get quoted in media stories about your industry.
• How to publish articles that attract prospects.
• How to land radio and television interviews.
• How to use previous media coverage to develop marketing materials that easily replace expensive brochures, mailers, and newsletters.

Yoder has published hundreds of articles, given numerous media interviews, and landed hundreds of thousands of dollars in free media coverage for his clients in consumer and business publications. This talk will leave attendees with a clear understanding and action plan of how to get "slightly" famous in media that reach their target markets.

Marketing In a Virtual World

This is the age of the virtual customer. Today, you can work with a consultant, a financial planner, or a business coach across the country as easily as someone across town. The Internet has made it perfectly reasonable to land a major client you've never met in-person, and has created new expectations among consumers.

In the Internet Age, prospects often find you, instead of the other way around. Prospects now "Google" around to find someone with your skills. They expect you to make a good virtual "case" for yourself. If you don't pass the test, or make a bad impression, or appear lackluster compared to your competitors, you will lose the potential client.

This talk outlines the challenges and opportunities for small business owners in the Internet Age and will help you harness the potential of marketing your business in the virtual world.

• Make your web site a resource for your target market.
• Create a powerful Virtual First Impression T.
• Become an online center of influence.
• Assume online leadership positions in your industry.
• Create a virtual podium with teleclasses.
• Publish and syndicate articles online.
• Utilize audio, blogs, and online communities.

Yoder's message is simple: succeeding online means being generous -- to win, you've got to give, give, give! This talk will feature lots of useful information, including suggested articles, links, downloadable files, and customer resources. Listeners will learn the basics for creating a credible online presence.

For more information, contact:

GET THE WORD OUT COMMUNICATIONS
contact@getslighltyfamous.com
415-294-4133 phone/fax