Get "Slightly" Famous!™: Become a Celebrity in Your Field and Attract More Business With Less Effort
** New 2007 Edition – Expanded and Updated **
For all companies, regardless of size or industry, the best clients and customers are those who seek you out because they have already heard of you. Get Slightly Famous shows how to build visibility and credibility a thought leader, mini-celebrity and indispensable resource to your potential clients and customers.
Originally published in 2003, Get Slightly Famous has become a marketing classic, gaining praise and endorsements from around the world. The expanded new edition provides service professionals, growing firms, corporate marketers and company executives a practical marketing "toolbox" of strategies for:
Get Slightly Famous, author Steven Van Yoder, draws from his experiences helping clients become recognized leaders in their industries. His book includes interviews and case studies of over 135 entrepreneurs and leading business experts, outlining real-world marketing strategies that are relevant for all business owners.
Break Out of the Anonymity Trap
If business seems ever harder and more competitive, that’s because it is. Working in a global economy means the number of businesses competing for the same customers, even in a local market, has grown proportionately. If you're in business and looking for more customers or clients, you need to ask yourself these questions:
If you can't answer these questions with an unequivocal "yes," Get Slightly Famous (Second Edition) will boost your marketing into a new realm of effectiveness. It is based on proven strategies that can help you get more business with less effort. Even if you're already practicing these general principles, you will find lots of specific techniques that you can add to your ongoing efforts.
What’s New In the Second Edition
Get Slightly Famous (Second Edition) is expanded and updated including new chapters on:
Branding starts at the top. Get Slightly Famous shows CEOs, executives, and company marketers how to position your top people as your company’s most persuasive brand champions. When products and services are increasingly viewed as commodities, executive branding helps a company differentiate itself.
Thought Leadership Marketing
Marketing used to be about finding prospects, delivering your pitch, and selling them your products and services. Today, consumers are dismissive of self-promotional marketing because they see it for what it is—a biased message lacking both objectivity and credibility.
Get Slightly Famous shows how to build your reputation as a thought leader by making your business a partner in your prospects’ research and evaluation process and providing useful, honest information at each stage of the buying cycle that will help consumers make informed buying decisions.
Internet and Web 2.0 Strategies
The Internet has evolved from a universe of static Web pages to an interactive online community. Driven by new technologies collectively labeled “Web 2.0,” the Internet now enables people to collaborate, co-create, and share information online rather than simply peruse information.
Get Slightly Famous demystifies Web 2.0, including how-to strategies for taking advantage of blogs, podcasts, social networking websites, online article placement, and participating in online communities. You’ll learn strategies for boosting your online findability and developing a powerful Virtual First Impression ™ by distributing content online to grow your business brand.
Nothing builds brand loyalty among today's increasingly hard-to-please consumers like a company's proven commitment to a worthy cause. Many consumers would rather do business with a company that stands for something beyond profits.
Get Slightly Famous delivers proven strategies for embracing strategic philanthropy through cause marketing to help any business stand out in a crowded marketplace, boost employee recruitment, morale, and retention, and strengthen relationships with customers, clients, prospects, and vendors.
The new second edition of Get Slightly Famous is a powerful addition to your marketing bookshelf. Get your copy today!
A Message From The Author, Steven Van Yoder
Get Slightly Famous comes with a Risk-Free 100% Money-Back Guarantee. There's absolutely NO RISK on your part.
I want you to use and profit from the book. If after you've read the book, implemented the ideas and still feel you have not received a solid return on your small investment, you can return the book for an immediate 100% refund.
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Get Slightly Famous™ is a Trademark of Steven Van Yoder