Your Marketing Core
BY: Steven Van Yoder, POSTED: January 26, 2010
Core strength develops your center of power. Though it’s the most important element of a stable body, assuring the transfer of energy during normal fitness and exercise, many people pay little attention to core strength because there's nothing flashy about it.
BY: Steven Van Yoder, POSTED: January 26, 2010
Dave Taylor on the Growing Role of Online Findability
BY: Dave Taylor, POSTED: December 3, 2009
The Internet plays an increasing role in consumer purchasing decisions. Whether you sell products or services, online findability must factor into your marketing mix. Findability addresses the question, “When potential customers seek your product or service, do they find you, or your competitor?”
Twenty years ago, people turned to the Yellow Pages to find local businesses or Consumer Reports to explore which television they should buy. Now, it’s both faster and easier to do the same research online. This affects everyone, no matter what your business, and has huge implications for all industries and professions.
BY: Dave Taylor, POSTED: December 3, 2009
Heather Carlucci Rodriguez Shares Her Success with Others
BY: Steven Van Yoder, POSTED: February 4, 2010Heather Carlucci Rodriguez is founder/owner of New York-based Lassi, a take-out restaurant featuring Northern Indian home cooking.
As a former renowned pastry chef, Rodriguez is an unlikely Indian restaurant owner. But her love of Indian cooking, along with her reputation for creating unique, intricately spiced dishes that taste unlike any other Indian restaurant in town, helped her get named Best Take-Out in New York City in March 2006 by New York Magazine.
BY: Steven Van Yoder, POSTED: February 4, 2010




