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Get Slightly Famous WebZine—Want to Attract More Business With Less Effort? Get "Slightly" Famous!™

Your Marketing Core

Steven Van Yoder's picture

If you’ve been following trends in exercise and fitness over the past few years, you've probably heard the phrase "core strength." In anatomy, the core refers to the body or trunk (minus the legs and arms). Core strength supports the spine, improves body control and balance, and increases power and improves athletic performance.

Core strength develops your center of power. Though it’s the most important element of a stable body, assuring the transfer of energy during normal fitness and exercise, many people pay little attention to core strength because there's nothing flashy about it.

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Tips From the Guru

How to Turn One Book Into a Full-time Living

“The only reason to self-publish is because you can’t land a publisher.”   

Call me crazy, but I disagree. For me, self-publishing was the first choice. Why? I wanted to keep control of the project and timetable, keep the rights, and, most importantly, keep most of the profits. How did it turn out? Well…    

A Full-Time Income  

For over four years, my first book supported me full-time. Not “picking-out-chateaux-in-the-South-of-France” kind of money, but it paid all my bills (including two printings each year), allowed me to take some nice vacations, save a chunk of money and incur no new debt. When your book profit (after expenses) is many times what you’d make with a publisher, you can be nicely profitable with much lower numbers.

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Real World Success Stories

Get Famous by Blogging Your Book

David Roodman is an expert in microfinance and research fellow at the Center for Global Development. David is currently writing a book on microfinance as an “open book blog” project, where he shares sample chapters of his book in progress with his growing online community.

David’s blog has prompted an international discussion on poverty alleviation, generated national media coverage, including a story in the New York Times, and underscores a new publishing model where authors write books in real-time in partnership with their readers, forming a living dialogue between author and audience.

David shares his experiences and tips on how authors can now position themselves as thought leaders during the book writing process, building an audience for their books before they are published while shaping an national dialogue around their topics.