Your Marketing Core
BY: Steven Van Yoder, POSTED: February 8, 2010
Core strength develops your center of power. Though it’s the most important element of a stable body, assuring the transfer of energy during normal fitness and exercise, many people pay little attention to core strength because there's nothing flashy about it.
BY: Steven Van Yoder, POSTED: February 8, 2010
How to Turn One Book Into a Full-time Living
BY: Peter Bowerman, POSTED: March 31, 2010
“The only reason to self-publish is because you can’t land a publisher.”
Call me crazy, but I disagree. For me, self-publishing was the first choice. Why? I wanted to keep control of the project and timetable, keep the rights, and, most importantly, keep most of the profits. How did it turn out? Well…
A Full-Time Income
For over four years, my first book supported me full-time. Not “picking-out-chateaux-in-the-South-of-France” kind of money, but it paid all my bills (including two printings each year), allowed me to take some nice vacations, save a chunk of money and incur no new debt. When your book profit (after expenses) is many times what you’d make with a publisher, you can be nicely profitable with much lower numbers.
BY: Peter Bowerman, POSTED: March 31, 2010
Get Famous by Blogging Your Book
BY: Steven Van Yoder, POSTED: March 30, 2010
David Roodman is an expert in microfinance and research fellow at the Center for Global Development. David is currently writing a book on microfinance as an “open book blog” project, where he shares sample chapters of his book in progress with his growing online community.
David’s blog has prompted an international discussion on poverty alleviation, generated national media coverage, including a story in the New York Times, and underscores a new publishing model where authors write books in real-time in partnership with their readers, forming a living dialogue between author and audience.
David shares his experiences and tips on how authors can now position themselves as thought leaders during the book writing process, building an audience for their books before they are published while shaping an national dialogue around their topics.
BY: Steven Van Yoder, POSTED: March 30, 2010




