Welcome to the Get Slightly Famous WebZine, an online publication for professionals, growing businesses, and corporate marketers, devoted to helping you become a celebrity in your field and attract more business with less effort.

This WebZine is based on the Get Slightly Famous book and marketing system. Our premise is simple: The best clients and customers are those who seek you out because they have already heard of you.

We Help You Break Out of the Anonymity Trap!

If you’re in business and looking for more customers or clients, you need to ask yourself these questions:

Do the right people fully understand what I do?

Have I targeted my most likely customers and delivered a message that speaks to their unique needs?

Do I struggle to differentiate myself from competitors?

When a local paper or trade journal does a story on my area of expertise, do they call me?

If you can’t answer these questions with an unequivocal yes, the Get Slightly Famous WebZine will help you boost your marketing into a new realm of effectiveness, with proven strategies that can help you get more business with less effort. Even if you’re already practicing these general principles, you will find lots of specific techniques that you can add to your ongoing efforts.

We offer articles, success stories, and expert advice that show you how to build ongoing visibility and credibility within your marketplace, and position your business as a trusted resource to your potential clients and customers. Our WebZine focuses on the following key areas:

Develop a Unique Market Niche.
Working in a global economy means the number of businesses competing for the same customers has grown proportionately. How do you stand out? By cultivating a unique market niche.

We show you how to succeed against increased competition and avoid blending into a sea of look-alikes by targeting your best prospects and cultivating a compelling brand and reputation.

Thought Leadership.
Marketing used to be about finding prospects, delivering your pitch,and selling them your products and services. Today, consumers are dismissive of self-promotional marketing because they see it for what it is—a biased message lacking both objectivity and edibility.

We show you how to embrace thought leadership marketing by offering the
information your prospects are seeking. Instead of marketing at
prospects, we provide strategies to help you become a “thought leader”
by providing useful, honest information at each stage of the buying
cycle that helps your prospects make informed buying decisions.

Executive Branding.
Branding starts at the top. Whether a CEO, company executive, or solo
entrepreneur, a company’s leaders are its most persuasive brand
champions. We provide strategies to help the people in charge of your
company set the tone, define the style, and become your company’s
public face.

Media Strategies that Work.
In one way or another, the media reach and influence everyone with a direct impact
on your business. We show you how to pursue media strategies to help
establish your reputation and build your brand, reaching and attracting
far more prospects than you ever could in person.

Mastering a Web 2.0 World.
The Internet and Web 2.0 bring both opportunities and challenges. We
show you how businesses of all sizes and across all industries can
cultivate a credible online presence, make your website a vital source
of new business, and engage in a two-way conversation with your best
customers, clients, and stakeholders.

Cause Marketing and Social Responsibility.
Nothing builds brand loyalty among today’s increasingly hard to please
consumers like a company’s proven commitment to a social cause. We
provide tips, strategies, and case studies that showcase best practices
around the growing field of strategic business philanthropy.

This WebZine strives to walk its talk. In 2004, we established Global Initiative to Advance Entrepreneurship (GIVE), a 501c3 nonprofit foundation devoted to alleviating global poverty at home and abroad. You can learn about our initiatives in Asia, Latin America and the U.S. by visiting www.givefoundationonline.org.

Welcome to marketing in the twenty-first century!