And I talk about institutions. I talk about concepts and one concept I have been repeatedly drawing attention to be the concept of business. I said there is only one concept of business in the whole world because economists designed it and we accepted it and we said that’s the only thing business is all about. Business is to make money. Profit maximization is the mission of business.

Those people who designed that theory had in mind one-dimensional human beings. Human beings have only one dimension, nothing else, so, they created one-dimensional human beings who are like moneymaking machines. So the whole world became moneymaking machines because we accepted it.

We are now imitating the theoretical human being, instead of creating theoretical human being imitating the real human being, just the opposite.

I’m pointing out the real human being is a multi-dimensional human being. Moneymaking is important part of that human being but that’s not the totality of human being.

A total human being is also a giving human being. A total human being is someone who after seeing certain things, tears roll down in his eyes, in her eyes. A real human being jumps out to reach out to people in distress. That’s a real human being. That’s what we do all the time.

But in economics, that’s not allowed. Sorry. All you do is make money. That’s all. I said that’s a funny economic theory.

My appeal is if to justify the totality of human being, we need to have at least 2 kinds of business:

A business which centers around me. That’s the profit maximizing business. It’s all about me. I want to make money. And the other business is kind of a reverse of it. It’s all about others, nothing about me. That I’m calling social business. Business to do good to people, do good to the planet, without any intention of financially benefiting. And if you feel that urge, you can create that company.