Mari Gottdiener specialized in getting credit bureaus to address and correct credit-report errors. After struggling to find clients throughout the general population, she discovered that mortgage brokers were ready-made prospects. They had an ongoing need for her services on behalf of their loan applicants. Mari decided to become a resource for the national mortgage broker
David Finch didn’t set out to become a best-selling author of the New York Times best-selling memoir, The Journal of Best Practices. The former engineer was merely trying to save his marriage when he started keeping a journal of positive reminders to offset his then inexplicable personality quirks, such as impaired social reasoning, unusual rituals
One morning, you open your inbox and find several e-mails that will boost your business. There’s an invitation to speak at a national conference. A leading blogger asks for an interview, exposing your business to thousands of prospects. A trade publication editor lets you know that you’ve been featured in this month’s edition, which resulted
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