Case Studies in B2B Content Marketing

Man Walking up Ladder to Clouds
Share
Mari Gottdiener specialized in getting credit bureaus to address and correct credit-report errors. After struggling to find clients throughout the general population, she discovered that mortgage brokers were ready-made prospects. They had an ongoing need for her services on behalf of their loan applicants. Mari decided to become a resource for the national mortgage broker

Click to continue…

David Finch on Becoming a New York Times Bestselling Author

David Finch
Share
David Finch didn’t set out to become a best-selling author of the New York Times best-selling memoir, The Journal of Best Practices. The former engineer was merely trying to save his marriage when he started keeping a journal of positive reminders to offset his then inexplicable personality quirks, such as impaired social reasoning, unusual rituals

Click to continue…

Why Professional Services Providers Should Publish A Book

write a book
Share
One morning, you open your inbox and find several e-mails that will boost your business. There’s an invitation to speak at a national conference. A leading blogger asks for an interview, exposing your business to thousands of prospects. A trade publication editor lets you know that you’ve been featured in this month’s edition, which resulted

Click to continue…

Copyright © Steven Van Yoder & Get The Word Out Communications
Get Slightly Famous™ is a trademark of Steven Van Yoder