Case Studies in B2B Content Marketing

Man Walking up Ladder to Clouds
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Mari Gottdiener specialized in getting credit bureaus to address and correct credit-report errors. After struggling to find clients throughout the general population, she discovered that mortgage brokers were ready-made prospects. They had an ongoing need for her services on behalf of their loan applicants. Mari decided to become a resource for the national mortgage broker

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Social Responsibility Case Study: HMC Architects

HMC Architects
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Buildings and development provide countless benefits to society. Yet, buildings are the nation’s biggest polluters. According to the Environmental Protection Agency, buildings accounted for 72 percent of total U.S. electricity consumption in 2006 and this number will rise to 75% by 2025. Nobody understands this better than HMC Architects (a 360-person architecture firm). Since

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