7 Steps To Get “Slightly” Famous

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A few years ago, marketing was simpler. A professional service marketing strategy, for instance, could embrace public speaking, article publishing and book authorship as a marketing strategy likely to reach prospective clients. A small businesses marketing strategy could combine networking, community engagement and build a loyal customer base through word of mouth. Today, an overabundance

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December 11, 2024 By Leave a Comment
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Norman Perlmutter Learns the Power of Writing a Book

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The economic downturn has brought to light the growing debt load shouldered by many Americans. Norman Perlmutter wants to change that grim reality. After years working on the other side, assisting creditors as the owner of a collection agency and financial dispute mediator, Norm now helps individuals and businesses solve their credit, debt and tax related

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October 30, 2024 By Leave a Comment
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Strategic Partnerships: The Potential for Profitable Relationships Abound

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Helene Solomon, a principal in the Boston-based strategic communications firm Solomon McCown & Company embraces strategic alliances to establish her firm in prime industries. Solomon organizes an educational panel discussion series titled SM& Presents and, since 2003, has organized seven panel events comprised of Solomon principals alongside guest experts, showcasing topics that align with the firm’s

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October 27, 2024 By Leave a Comment
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