Marketing Professional Services with Panel Discussions

Solomon McCown's 16th SM& Presents Panel.
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I’m a big believer in marketing professional services with high touch strategies that put you within handshaking distance of your best prospects. That’s why I organize panel discussions as a means for marketing my professional services firm. Over the years, I’ve organized and moderated panels as a means of thought leadership marketing, including The Business Case

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September 20, 2024 By Leave a Comment
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Article Marketing: Grow Your Online Presence via Authority Websites

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Early in my career, I wrote about article marketing as a marketing strategy for small businesses. It took only a few hours because I knew the subject intimately. I offered the article to a top business website that reached tens of thousands of readers, and within a few weeks the article appeared online. The results

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July 27, 2024 By Leave a Comment
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Stop Selling and Help Your Customers Buy

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In the good old days, businesses could plan their marketing campaigns based on a fairly consistent economy and consumers’ willingness to spend. For decades, companies could conduct initial marketing planning and research, followed by money, time and resources, and good results were often predictable. No more.
September 15, 2024 By Leave a Comment
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