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Get Slightly Famous - Online! - Full Program DescriptionsIMPORTANT - The "Get Slightly Famous - Online series has been postponed, please do not book at this time but check back later or sign up for the newsletter for future schedule information.
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Featuring Jay Conrad Levinson, Joe Vitale, Debbie Weil and 9 Other Marketing Experts
Most marketing people today will tell you to do a wide variety of tasks to increase your business. One guru will give you a hundred different tips. Another will confuse you with his large vocabulary and complicated theories. Still others specialize in just one aspect of marketing -- direct mail, publicity, Internet sales, telemarketing.return to top  |
Session #2 - Networking on the Net: Learn how to utilize the Internet as part of your networking strategy
Steven Van Yoder and Ivan Misner
Wednesday, April 20 - 1:00-2:30pm Pacific Time
Today's frontier isn't in the West; it's on the Net. We live in the Internet age, where change seems to take place at the speed of light. If you're in business today, you definitely need to be on the Net.
The Internet is an excellent vehicle for networking via bulletin board and chat room communities. These communities allow people to connect on a regular basis, exchange information and ideas, and get to know one another a little better. In addition, staying in touch via the Internet has no equal.
Cyber or online networking enables you to escape the limitations of face-to-face interactions. Online communities have been growing at a phenomenal rate, because they allow you to connect with like-minded people all over the world without the time and expense of attending real-world networking events.
Join networking expert Ivan Misner for a discussion on the role of Internet networking in today's business economy. Ivan will discuss the new face of business networking in the Internet age, including:
- Creating an Internet networking business plan that can help you succeed at anything
- Understanding e-business networking fundamentals
- Understanding the role of networking in marketing your web site
- Understanding online networking for today's business professional
- Implementing an online networking strategy to connect with centers of influence in your industry
Those businesses that neglect to consider these issues today will most surely be a casualty of this new technology tomorrow. But more importantly, those businesses that do consider these issues today will be the success stories of tomorrow.
Ivan Misner is the founder and CEO of Business Network International (BNI), which has more than 2,700 chapters throughout the world. He is also the author of five books, including his New York Times bestseller, Masters of Networking, as well as Entrepreneur Press' forthcoming Masters of Success. To learn more about Ivan Misner, visit www.bni.com
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Session #3 - Transforming Your Expertise into Booklets for Marketing, Motivating, and Making Money
Steven Van Yoder and Paulette Ensign
Tuesday, April 26 - 1:00-2:30pm Pacific Time
If you run a small business providing services only, your ability to earn is limited by the number of hours you have available-once you're fully booked, that's it. Which is too bad. You've got expertise, but only so many hours in the day to share it.
Paulette Ensign, "The Booklet Queen," shows how to convert your knowledge into an entire product line, without spending a penny on advertising or production. Paulette will discuss how tips booklets and e-books can generate new revenue streams that keep your name in front of your buyers.
- Learn to easily produce one tips booklet that best represents your business and expertise
- Heighten your credibility by becoming an almost-instant author
- Spend less time and effort than writing a full-length book
- Provide more impact than even the best marketing brochure
- Identify potential large-quantity buyers to use booklets for their company or association's promotional purposes, promoting you and your work with each booklet they distribute for their own reasons
- Identify different formats and contexts for licensing your manuscript to companies and organizations
Paulette will guide you through real-life examples that can lead you to surpassing her own results of selling over a million copies of her booklet, without spending a penny on advertising.
Paulette Ensign is the author of the 16-page booklet, 110 Ideas for Organizing Your Business Life, which has sold over 1,000,000 copies in various languages and formats without spending a penny in advertising. She has also written How to Write and Market Booklets for Cash, How to Promote Your Business with Booklets, and How to Make Huge Profits Licensing Your Booklet. To learn more about Paulette Ensign, visit www.tipsbooklets.com
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Session #4 - The Basics of Business Blogging (and why every business should have a weblog)
Steven Van Yoder and John Jantsch
Wednesday, April 27 - 11:00am-12:30pm Pacific Time
You've heard a lot about blogging in the media. You may be wondering "What is a blog, and why would I want one?" You aren't alone.
Blogging is said to be one of the hottest Internet trends in the past few years. But the small business marketer and consumer are just waking up to this powerful new marketing medium. Some suggest blogs will change the way many businesses market and advertise.
Join business blogging expert John Jantsch a long-time blogger and business blog expert, radio host, speaker, and marketing consultant who insists that every small business owner should have a blog-and that includes you!
John will walk you through the steps of implementing this new, powerful, and surprisingly easy-to-use marketing strategy. You'll learn:
- An easy-to-grasp explanation of blogs and blogging
- The benefits of blogs over e-mail newsletters
- How to cost-effectively start and maintain your own blog
- How to brand your blog with great writing, audio, and video
- How to use your blog as a new income generator
Many small business owners are already using blogs to expand their market presence. If you've avoided starting an ezine because of concern for the time commitment, come learn about blogging!
John Jantsch is a veteran marketing coach, consultant, speaker, writer, and author located in Kansas City, Missouri. He is the creator of Duct Tape Marketing, a small business marketing system, and Referral Flood , an insider's shortcut to referral marketing. He is also a contributing writer for numerous business publications and web sites and a presenter of popular marketing workshops for the Small Business Administration and the Kauffman Foundation. To learn more about John Jantsch, visit www.ducttapemarketing.com
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Session #5 - The Virtual Printing Press - Placing Articles Online
Steven Van Yoder and guests (to be announced)
Tuesday, May 3 at 1:00-2:30pm Pacific Time
Wouldn't it be nice to get dozens of newsletter signups in your daily e-mail, day after day? Or how about regular inquiries from hot prospects largely pre-sold and ready to do business? Want a marketing vehicle that works for you day and night, all year round, and ensures you are present when prospects seek your products and services?
Publishing articles that carry a byline describing your business can deliver these benefits and more. Online articles are a great way to gain traffic, generate leads, and develop an online reputation as a leader in your field. Moreover, every article you publish improves your search engine rankings.
There are millions of web sites and ezines covering everything from dating and careers to investments and business advice. Many need tightly focused content, and they simply can't produce all of it themselves.
This means there are hundreds of thousands of potential customers out there who could be reading your byline right now.
Join Steven Van Yoder as he reveals how online articles have become his primary marketing vehicle, a major source of new business and traffic to his web site. The exposure from publishing online articles has helped Steven land five-figure clients, grow his mailing list, and establish himself as a celebrity in his field.
In this teleseminar, Steven will discuss:
- A four-pronged strategy to get your articles onto the Internet in as little as four hours a month
- How to target and approach the best web sites and ezines
- How to create magnetic articles that attract prospects to your web site on a daily basis
- How to get web sites to run your articles and direct people to your web site
- The number one mistake most people make that sabotages their online article efforts
- The number one strategy to ensure that your articles pull prospects in your direction for years to come
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Session #6 - E-Newsletters That Work
Steven Van Yoder and Michael Katz
Wednesday, May 4 - 1:00-2:30pm Pacific Time
In today's tight economic environment, companies are looking for ways to reduce expenses, while still continuing to grow and market their businesses. Effective E-Newsletters provide a systematic, highly targeted, extremely cost-effective means for achieving this.
Due in large part to their cost-effectiveness, e-mail newsletters are the keep-in-touch tools of choice for businesses small and large. Whether you mail daily, weekly, or monthly, e-mail newsletters avoid the high cost of producing and distributing print messages, and the savings grow as your list of subscribers grows.
In this fast-paced, 90-minute session, Michael J. Katz , founder and Chief Penguin of Blue Penguin Development, Inc., reviews the basics of E-Newsletters and electronic communications in general, and uses real-world examples to demonstrate how companies are using these tools to improve the way they market their businesses.
Specifically, attendees will learn:
- The five benefits to building an effective E-Newsletter
- The six key guidelines for building an effective E-Newsletter
- How to use an E-Newsletter to hypercharge an under- performing web site
- How to develop an appropriate E-Newsletter "voice and personality" that grabs the attention of readers while reinforcing brand
- Effective newsletter management: Opt-in versus opt-out; handling privacy concerns; HTML versus text delivery; content development and archiving; tracking and list management.
Blue Penguin Development, Inc. is a consulting firm that helps companies increase sales by showing them how to market to their existing relationships. Michael specializes in the development of electronic newsletters.
Michael regularly delivers workshops to business groups and corporations. He's the publisher of "Michael Katz's E-Newsletter On E-Newsletters," a free biweekly now in its fifth year, and is the author of the book E-Newsletters That Work. To learn more about Michael Katz, visit www.BluePenguinDevelopment.com
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Session #7 - Own Your Niche by Building a Niche Community
Steven Van Yoder and David Steele
Tuesday, May 10 - 1:00-2:30pm Pacific Time
Slightly Famous entrepreneurs are learning one of the greatest services you can offer your clients and prospects is simply getting them together into virtual communities.
Community participation is a low-cost marketing strategy that can yield enormous exposure for your business. Establishing a niche community around your business allows you to "show your stuff" and get people talking, as participants tell others more readily about your business as a "community resource."
By reaching more people through your virtual community, you will develop a platform to sell more products and services . Your community can open the door to multiple income streams through group mentor programs, information products, and other passive revenue streams.
David Steele, founder of The Relationship Coaching Institute and BuildingYourIdealPractice.com , will discuss community-building strategies any small business owner can use to establish and lead their own niche community and get more clients and customers from within their target market.
Here's what you'll learn:
- How establishing and leading a niche community positions you as a center of influence and a "go-to" resource in your niche
- How niche community participation expands your reach and reduces your need to prospect for clients
- How to develop a virtual community strategy that's right for you
- An overview of several virtual community formats
- The elements of a dynamic virtual community
- The nuts and bolts of setting up your own community, including options for virtual hosting, conference lines, and software for your web site
- How to attract, manage, and communicate with virtual community participants
- Strategies to turn your virtual community into a platform to sell more products and services
You'll leave the call with a detailed, step-by-step strategy for putting a virtual niche community to work for your business! To learn more about David Steele, visit www.BuildingYourIdealPractice.com
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Session #8 - Guerrilla Marketing Online
Steven Van Yoder and Jay Conrad Levinson
Wednesday, May 11 - 1:00-2:30pm Pacific Time
Guerrilla marketing is a term coined by one of the world's best-known marketers, Jay Conrad Levinson. It is all about how to achieve your marketing goals using unconventional marketing methods.
Guerrilla marketing involves time and creativity rather than money. When properly approached and executed, guerrilla marketing online gives you the advantage over large corporate businesses. The only thing that will limit you is your energy, ambition to succeed, and knowledge of marketing.
In this special guest appearance, Jay will share secrets that small-business owners, solo professionals, managers, and home-based businesses can use to take Guerrilla Marketing principles into the online world.
Jay will show you how to start thinking like a "guerrilla marketer." He'll discuss how the Internet is the perfect place to use "guerrilla marketing tactics" because the Internet gives you (the individual or small business) an unfair advantage.
Jay Conrad Levinson is the author of the best-selling marketing series in history, Guerrilla Marketing, plus 31 other business books. His books have sold 14 million copies worldwide, appear in 39 languages, and are required reading in many MBA programs worldwide. Jay is Chairman of Guerrilla Marketing International, a marketing partner of Adobe and Apple.
Jay has written a monthly column for Entrepreneur Magazine, articles for Inc. Magazine, and online columns published monthly on the Microsoft web site. He writes online columns for several Internet web sites, including Netscape, America Online, Fortune Small Business and Hewlett-Packard. To learn more about Jay, visit www.gmarketing.com
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Session #9 - The Virtual Handshake: Using Social Networking Web Sites to Become an Online Center of Influence
Steven Van Yoder and Scott Allen
Tuesday, May 17- 1:00-2:30pm Pacific Time
Imagine that you could spend an hour here, an hour there, and enjoy the benefits of personal networking without the hassles. Or what if you could invest a few minutes a day to boost your name recognition and attract hundreds of people to your business while never leaving the comfort of your own home?
Welcome to the new world of online networking via blogs and online networking web sites!
Increasingly, Slightly Famous entrepreneurs are embracing the virtually unlimited potential to enhance their reputation, extend their reach, create valuable partnerships, and grow their business by creating a powerful personal network online with the help of discussion forums, message boards, blogs, and social networking web sites.
Scott Allen is the co-author of the forthcoming book, The Virtual Handshake: Opening Doors and Closing Deals with Online Social Networking. Scott will discuss real-world case studies and lay out a workable game plan for your online networking strategy, including:
- 12 steps to use online networking sites and blogs to become a virtual guru
- An overview of several important online networking sites and how to choose the best ones for your business
- Demystifying the world of blogs and social networking sites, even for the 'technically challenged"
- How to select and engage effectively in online networking sites
- How to create your own group within a social networking site
- How to position yourself as a Slightly Famous expert online
Scott Allen is a 20-year veteran entrepreneur, executive, and consultant. Scott has used the techniques he'll be teaching to get quoted in Wall Street Journal and on ABCNews.com, get a monthly column for FastCompany.com, find a literary agent, close tens of thousands of dollars in new business, and initiate a multi-million-dollar corporate merger that started with a conversation on a Yahoo! Group. To learn more about Scott, visit www.thevirtualhandshake.com
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Session #10 - Seven Ways to Increase the Effectiveness of Your Web Site... Including Adding a Blog
Steven Van Yoder and Debbie Weil
Wednesday, May 18 - 1:00-2:30pm Pacific Time
Does your web site sit in cyberspace, generating little if any sales or inquiries? Are you one of many who created your web site years ago but have not kept pace with new developments in Internet marketing? Here's your chance to change this, boost your results, and make your web site an integral, high-performance engine of your business marketing strategy!
Debbie Weil, a widely recognized Internet marketing expert, will reveal:
- Proven ways to match your web content to your marketing goals
- Keys to building navigation with your business goals in mind
- Web site design: Powerful changes you can make today
- Best practices that drive qualified web prospects to take action
- Keys to writing content and copy that consistently increase conversions
- 3 "Golden Rules" of landing pages that increase conversions
- How to significantly grow your e-mail list today
- How to get the most from your newsletter or blog
Whether the goal of your web site is to drive new business, generate leads, or support your existing marketing efforts - there are proven ways to drive more revenue. In this high-powered seminar, you will discover proven strategies that increase results, customer loyalty, and most importantly - your bottom line.
Debbie Weil is an online marketing and blogging consultant who speaks and consults on corporate blogging strategy with companies like HP www.hp.com and Intermec www.intermec.com. She helps companies collect money they're leaving on the table by not selling more effectively through their Web site, free e-newsletters... or a blog! She is the publisher of award-winning WordBiz Report www.WordBizReport.com and also publishes two blogs: www.BlogWriteforCEOs.com and www.DebbieWeil.com. Visit her main site at www.WordBiz.com.
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Session #11 - Virtual Speaking: Create A Podium with Teleclasses
Steven Van Yoder and Caterina Rando
Tuesday, May 24 - 1:00-2:30pm Pacific Time
Teleclasses are a great way for businesses to provide information to prospects, clients, and customers all over the world, with minimal cost and effort. Both hosts and participants can attend from their offices, their favorite easy chair at home, or even by mobile phone while on vacation.
There are a number of elements to conducting a successful teleseminar, including course design, leadership techniques, and marketing. It is not always necessary to produce your own teleclass; it may be just as effective and less work for you to participate as a guest lecturer in another professional's class.
In this session, professional speaker and teleseminar veteran Caterina Rando will show you how to attract clients with ease with teleseminars and telecourses. Come and learn:
- Why teleseminars are a powerful marketing tool and an effective way to market your business
- What you need to know before you conduct a teleseminar
- How to market your teleseminar
- How to maximize value to your participants
- How to use a teleseminar with your prospects to close business
- When to talk about additional services on a call
- Resources for conducting a successful teleseminar
- The truth about teleseminars no other expert will tell you
Caterina Rando, MA, MCC, makes a lot of money over the phone. She is a business speaker, success coach, the featured entrepreneurship expert at Staples.com and the author of the award-winning best-seller Learn to Power Think. She was featured in Redbook, Woman'sDay, Balance, Fitness and Latina magazines. To learn more about Caterina, visit: http://www.caterinar.com
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Session #12 - Building Your Influence and Your Profits with Virtual Action Groups & Mentoring Programs
Steven Van Yoder and C.J. Hayden
Wednesday, May 25 - 11:00am-12:30pm Pacific Time
In this seminar, you will learn how you can use virtual action groups and mentoring programs to extend your reach and maximize your income.
Action groups are a powerful combination of learning, coaching and accountability. Sometimes called success teams or goals groups, action groups bring together the best elements of a seminar series, mastermind team, and support group. Mentoring programs are group coaching or consulting programs that allow you to work with many clients at once. With group programs like these, you can create compelling vehicles for offering your expertise via teleconference and online.
As an action group or mentoring program leader, you can bring your unique business expertise to the service of a group of people who wish to work together. C.J. will discuss how she invented the action group concept and has successfully applied it to her Get Clients Now! book and other training programs.
Here's what you will discover:
- Choosing a topic or niche with a guaranteed audience
- Taking advantage of technology to reach more people with less effort
- What makes groups succeed and why they fail
- Designing an effective curriculum for group programs
- Tips for facilitating group interaction
- How to make virtual action groups and mentoring programs pay off
C.J. Hayden is the author of Get Clients Now! and Get Hired Now!, two books that launched thriving action group programs. C.J. pioneered the action group concept in 1993, and first took it into the virtual world in 1995. The action groups she designed are now offered by coaches, consultants and trainers in twelve countries. C.J. also offers a highly successful mentoring program called the Coachpreneurs Circle. Find out more about C.J. at www.getclientsnow.com
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Our Guarantee
This offer has a 100% unconditional money-back guarantee. If you don't see the value in Get Slightly Famous--Online for any reason whatsoever, you can ask for a prompt refund within 30 days.
All of the sessions will be recorded and will be made available to registered participants in a password protected area.
You can register for the entire 12-part series for only $197 or register for one or more of the of the sessions above for only $29 each.
San Francisco, California, USA
Tel/Fax: +1-415-294-4133
Get Slightly Famous™ is a Trademark of Steven Van Yoder
Member of the Institute of Management Consultants
